(Shuzzr PR & Mpr Consulting) – The vagaries of the music business are such that, you have put the work in to make it big and be relevant not just for today but for the future. You have to constantly reinvent yourself and grow with your fans.

Alley Cat has managed to stay relevant over the years catering the growing and changing needs of the market and his fans. In 2011 Alley Cat released several projects which has been creating a buzz throughout North America, Canada, Europe and other areas.

His latest video titled “Days like These” produced and directed by Fabrikated, Projex and Imperial has been circulating on various circuits. Alley Cat describes the video as ” Being on point and straight to the topic”.

Alley Cat laments further by say ” its about youths growing up in certain circumstances which force one into wrong doing but with the strong guidance of family members to do right and not get caught in wrong, everyone can become a better person in life”.

Alley Cat has also managed to worked with other well known acts such as Lutan Fyah, Tony Rebel, Queen Ifrica, Gentleman, Movado, Harry Toddler amongst others. His career having spanned the years, he has had the pleasure and opportunity to grace the stage with many artists that he admits being fans of himself.

Alley Cat has also completed three hit albums, 1st – Imperial Level, 2nd – Dancehall Knowledge volume 1 and 3rd – Dancehall Knowledge volume 2 and is expected to released another album in March titled “Blue Movie”.

An artist for all time.