Nominees to be selected by the public and a Voters Advisory Board

Vote online for your favorite nominees at Sofloawards.com

Hollywood, FL– One of the most anticipated moments of the South Florida Dancehall & Reggae Music Awards has begun today. Nominees will be determined by the public and the newly added, Industry Categories, will incorporate the Voter’s Advisory Board that’s made up of creditable members of the Dancehall and Reggae Music Industry, as well as the Public. Nominees will be chosen based on their performances from January 1 – December 31, 2010. From each category the five highest ranked nominees will be announced in February 2011 during the nomination press party (T/B/A).

This year the SoFlo Dancehall & Reggae Music Awards invited numerous industry professional to sit on the Voters Advisory Board, and place their nomination for the Industry Categories. Their knowledge will help determine who was actually the best and appealed to the masses in 2010. Each individual on the Board has or is currently shaping the music industry in their own respected field, and their experience and insight will assist with determining what artists in the industry are on top of their game.

Current Board Members:

  • Lanceo, Kulcha Shok (Music Disc Jockey)
  • Johann Dawes, Managing Director (Hype TV- Jamaica)
  • Jon FX, Super Music Producer
  • Johnny Wonder, Executive Vice President of 21st-Hapilos Digital Distribution & Hapilos INTl
  • Don Corleonie, Super Music Producer
  • Colin Forbes, Class Act Productions
  • Murray Elias, Reggae Industry A&R

***More to be added soon.

When asked about the event, So Flo Awards Founder, Ann Marsh said, “The Music Awards will recognize some of Dancehall & Reggae’s most talented artist, performers and entrepreneurs from the mainstream industry down to the local acts.” Marsh, who created the award show in 2008, said her mission is to bring positivity to Dancehall & Reggae Music by recognizing such artists who are often overlooked. Last year, an estimate of 14,000 votes were casted and the awards show’s administrative board is expecting that number to triple.

Beginning today until February 4, 2011, fans will be able to vote in 46 categories including:

-Best Collaboration

-Best Culture Artist

-Best R&B Reggae Song

-Album of the Year

-Best Producer of the Year

-Best International Artist of the Year

For a complete list of categories and to nominate, visit: http://www.sofloawards.com

The 3rd annual Soflo Dancehall and Reggae Music Awards ceremony will take place on Sunday, March 20, 2011 at the Hollywood Central Performing Arts Theater located at 1770 Monroe Street Hollywood, FL. The Red Carpet Special starts at 6pm followed by the main show at 7pm.