Kingston, Jamaica: Jagra joins GT Taylor for the 2010 staging of the Christmas Reggae Extravaganza scheduled for Saturday December 25 at Independence Park, Black River, St Elizabeth. Jagra is a premium energy wine which has been dubbed the Jamaican Viagra joins the show for the second time. The event will feature family oriented activities in the day and a stage show in the evening.

Jagra’s involvement in the show is characterized by great entertainment and high energy synonymous with the brand. Jagra emerged on the scene in June 2009 and has since made an impression in the market. The product is being hailed as an effective energy wine with aphrodisiac properties and a robust flavour.

Karlene Walters, Brand Manager Jagra considers the Christmas day extravaganza an excellent way to share a festive vibe with customers: “Though some people mistakenly believe that the drink has been on the market for a very long time, it is still just a baby. The Jagra GT Taylor Christmas Reggae Extravaganza has been a great platform to involve patrons in the Jagra experience which consist of great fun, superb music and live performances with a little Jagra specialty . The dance-hall and reggae events provide relaxation and enjoyment for patrons and Jagra is pleased to be a part of that experience. Like last year, we expect that our product will be consumed appreciably for the duration of the event.”

The Jagra GT Taylor Christmas Reggae Extravaganza takes place on Saturday December 25 at Independence Park Black River. The event will feature some of Jamaica’s best including: Bounty Killer, Beenie Man, Cham, Lady Saw, Gyptian, I-Octane, Chuck Fender, Anthony Cruz, Charley Blacks, Khago, George Nooks and D’angel.

The show will also maintain an international flavour with Italian reggae singer Brusco making an appearance at the event. Local up-and-coming artistes will also be given an opportunity to exhibit their talent at the beginning of the performance segment, which starts at 8pm. The show will include several family based activities and special booths will be erected to advertise local cuisine and craft. Patrons may enter the venue at a reduced cost of $1000 before 12pm and $1500 after.

GT Taylor Christmas Reggae Extravaganza