Tru Juice and Dream Weekend Ink Deal

KINGSTON, JAMAICA – Tru Juice has done it again, not only with their winning combination of products and services, but also with their recent alignment with the upcoming premier party series – Dream Weekend.

Peter McConnell, managing director of Trade Winds Citrus Limited, distributors of Tru Juice, last week signed a contract with Dream Weekend’s entertainment director, Paul Matthews for the premium quality juice to become the official mixer of the event.

This year which marks the two entities’ third year of partnership, will see Tru Juice will becoming the official mixer of Dream Weekend, which is scheduled to take place on July 29 – August 1.

In addition, Tru Juice has created a special blend of cocktails for the weekend called the Dream Weaver & Blissful Dreams. These two cocktails in addition to Tru Juice will be at seven parties under the celebrated banner, namely, Xtreme Wet and Wild, Smirnoff Flavours, Daydreams, Yush, Smirnoff Xclusive, Twisted Spiritz and Beer Vibes.

The lineup for the party-series takes place as follows: Smirnoff Flavours takes place on Friday, July 29; Twisted Spiritz, Friday night; July 29, Daydreams; Saturday, July 30; Yush, Saturday night, July 30; Xtreme Wet and Wild (Water Park); Sunday, July 31, Beer Vibes; Sunday night, July 31 and Smirnoff Xclusive, Monday August 1.

Kim Lee, Head of Marketing at Tru Juice says, “We are happy to partner with the Dream Team once again. Its the third year we are on board and as the official mixer for the weekend we have created cocktails that are going to wow our consumers.”

Paul Matthews, Dream Entertainment’s Director also spoke similarly, “We are totally excited that the joint venture with Tru Juice is happening. Lets put it this way: it’s a dream come true. Patrons will definitely enjoy the mix they have in stored.”

Dream Weekend
July 29-August 1, 2011

Source: Blueprint Publicity & Promotions