Altitude rolls out the Red Carpet in Preparation for ATI

This Friday June 10, summer’s sensual revelry begins in fine style, as the 11th staging of Altitude sets the tone for what promises to be a truly sensational Appleton Temptation Island weekend. The much anticipated event dubbed “Altitude Black & White” will fill the new venue at the Parade of Hope Gardens, with a chic and sexy atmosphere that will see Kingston’s most stylish patrons receiving authentic Red Carpet Treatment. This event will set the trend for other ATI lead up events and the much anticipated ATI Party series, the Caribbean’s number one party weekend.

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Promoter Darren Virtue sets the scene; “Altitude Black and White will bring Hollywood level partying to Jamaica. Guests enter on our 30ft red carpet, before entering the TruJuice Mixology Zone, Lucozade’s 60ft lounge and of course the Champagne Suite.” For a super exclusive experience Virtue adds, “Red Bull will elevate two VIP suites overlooking the amazing new setting.”

Falling in the midst of the Jamaican fashion season, the black and white affair is fashion focused, and with an unparalleled celebrity attendance anticipated patrons will be entertained in style. The glamourous affair will see trendsetters donning their runway best, as they experience a treat for all the senses amid super sleek and White décor. The style, trend and tone set for Altitude is an indication of what patrons can expect for the eleventh staging of ATI. Patrons will be treated to a weekend where they can escape to paradise, enjoying four fun filled days of flair and fanfare like no other.

The new venue allows the event’s continuously expanding fan following to appreciate the fullness of the altitude experience. Co-Promoter Greg Christian explains “The dynamics of the event and our patron support outgrew our previous venue. In order to continue to please our loyal patrons, we opted for a change. Altitude goers can expect a higher level of sophistication and style this year.”

The fashion forward promotion team seems have the details locked down, as event organizer Woodrow Whyte explains “We have the fashionista’s covered! Ladies who dress to impress will be excited to know that they can party on a heels friendly venue, without the hassle of grass or mud.” Style mavens will also be rewarded explains Whyte, “The best dressed female in black or white wins a brand new Blackberry phone courtesy of Digicel.”

Altitude has reinvented hype with this year’s event. Music will be spun by only the hottest deejays, as DJ Smoke of Renaissance, ZJ Ice of Zip Fm, and Code Red Disco will team up to give the crowd a superior entertainment experience, as they sip on cocktails by title sponsors Appleton Jamaica Rum and Tru Juice “The Official Party Mixer”.

Other sponsors include: Digicel, Lucozade, and fashion house MOD36. Tickets are available now at MOD36 Fashion Accessories-Orchid Village Plaza in Barbican, Shimmer at Goodwood Terrace, and Genus Pharmacy in Portmore.

In its fourth year, Extatic Fridays is back with six nights of blazing fun, vibes and style. This event kicked off on Friday June 3 and happens every Friday night with a different theme, and is a staple on the weekly entertainment calendar this summer leading up to the ATI weekend in Negril. This week’s theme is Absolute Crave: Sexy shorts & Skirts Edition which features some of the hottest selectors such as Coppershot, Ali Patch and Heavy D. Patrons should come on out and have an Extatic Friday.

Appleton Temptation Isle ATI Weekend LINE-UP:
• Naked ‘Miami’s Hottest’
• Stages
• Colours ‘Painted’
• Wildsides
• Pretty in Pink ‘Girl Power’
• Smudge
• Officially Diagnosed – Mobays Finest
• Heatwave

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