Kingston, Jamaica: Soulful songstress Denyque is breaking out for 2010 with a hot campaign for Wray and Nephew and singles raring to grab attention locally and overseas.

Being the poster girl for Wray and Nephew’s exciting new “sexy, daring, smooth & anyway you like it” campaign for Rum Cream, Denyque is branching out in the industry. With a photoshoot shot by famed local photographer Ryan Lue-Clarke and makeup done by Dexter Pottinger; Denyque is captivating as the face for Wray and Nephew. Clad in a bikini with long flowing hair the singer is raising the temperature throughout her film and on-air with an advertisement as well.

Denyque Rum Cream Pic

Denyque explained how the deal came about saying, “I was contacted by the agency Dunlop Corbin in early October about endorsing the drink. I decided to go ahead with it because I personally think it’s a good move for me in the right direction. So I did the radio advertisement first with Equiknoxx Productions, big up di bird clan! In the first week of November I did the photo shoot. Few days later everything was out in the open.”

With the campaign out and running now Denyque has also been busy on the airwaves with new releases. Armed with a fresh, appealing and versatile sound the singer recently released the well-anticipated follow-up to her debut single Can’t Breathe, titled Pieces on Don Corleon’s “Feminine” rhythm. For Denyque this is only the beginning, “I’ve been performing a whole lot promoting Pieces and my Can’t Breathe. I should also have new singles out as well by the end of this year so listen out!”

The Montego Bay-born 20-year-old singer, who was raised in Westmoreland and Mandeville has been working steadily since her start in music back in 2008. Denyque started out under the tutelage of Arrows in August of 2008 and left a year later to pursue her career on a whole new level. Since leaving Arrows she has been busy equipping herself with a team set to make her into the star she is destined to be.

She said, “After parting ways with Arrows I started some crazy work with Brian McLaughlin of Rockwildaz Entertainment, DJ Richie RAS and just recently I joined with Jade Lee of Jade Promotions. There is an incredible vibe and great chemistry. I can safely say for the first time I feel completely secure as an individual and as an artiste.”

Watch out for Denyque as the hottest new sound coming out of the dancehall!