Last Friday June 20, 2014, Magnum Tonic Wine kicks off the search for 12 Magnum Vixens

Magnum Vixens is a new reality series that is featured on CVM TV every Friday at 9:30 PM.

Chaperoned by the Magnum man himself, Pretty Boy Floyd, the 24 ladies chosen at casting will be taken on a series of outings and activity workshops which will transform them into Magnum Vixens. From lessons on strutting it on the runway; pole dancing and the art of applying make-up, the ladies will be taught what it takes to become a Magnum Tonic Wine Vixen.

The ladies will be judged by the workshop instructors and the best 12 will represent Magnum Tonic Wine as promotional Magnum Vixens for one year.

Sophia Fairman, group brand manager at J. Wray & Nephew, explains why Magnum opted to do a TV show:

“Magnum Tonic Wine has always been known for our traffic-blocking ladies who amplify the brand’s vibe and energy. We like to stay current and relevant to our consumers and reinvent different aspects of our colourful culture. So now we are inviting Jamaica to watch the process of us picking 12 enviable vixens from 24 local ladies to represent the Magnum Tonic Wine brand.”

Thumbs up Magnum!!!!