Watch Reggae recording artist Protoje’s official music video for the Don Corleon-produced single Who Dem A Program, directed by kush.asher.
The song features a classic roots reggae beat with a modern twist, and Protoje’s distinctive voice delivers the hard-hitting lyrics with passion and conviction. He denounces the media’s role in spreading propaganda and manipulating public opinion, and calls out politicians who are more concerned with their own interests than the well-being of the people they serve.
Who Dem a Program
The song’s title “Who Dem a Program” refers to the idea of people being programmed or brainwashed by those in power, whether through the media or other means. Protoje’s lyrics encourage listeners to question what they’re being told and to think critically about the world around them.
“Who Dem a Program” is just one example of Protoje’s commitment to using music as a tool for social change. He has been compared to other politically engaged reggae artists like Bob Marley and Peter Tosh, and his music continues to inspire and educate listeners around the world.
The Eight-Year Affair
Don Corleon Records
Director/DP/Editor: kush.asher
Producer: Janelle Dyer
2012 DSE MEDIA FILMS
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