SMIRNOFF & HEINEKEN To Add New Energy To Dream Weekend This Summer

Kingston, Jamaica – (June 23, 2010): Having completely transformed the party landscape in Negril last year, the Dream Team will this year be adding even more flavour and energy to the already exhilarating party series that is Dream Weekend. For 2010, Smirnoff and Heineken have partnered with the team to completely engage all party lovers and expose them to a truly magical line up.

By stamping its own brand on the hottest and best parties, Smirnoff & Heineken hope to redefine the way people party in Jamaica.

Come July 30 – August 2, the West will never be the same when the Smirnoff Dream Weekend takes over Negril. The Weekend will feature Smirnoff Flavours, Twisted Spiritz, Yush, Daydreams, Xtreme Wet n Wild, Beer Vibes and Smirnoff Xclusive.

This ultimate experience does not start and end in Negril. Smirnoff Osmosis and Heineken Igloo are two of the lead up Dream events. In addition, parties will also be held at Margaritaville in Montego Bay every Saturday and Club Privilege every Friday.

According to Marsha Lumley, Brand Manager for Smirnoff, Smirnoff has long partnered with premium events and is proud to be a part of the Dream Weekend yet again.

“We found the right match for us last year when we were involved as a sponsor of the Dream Weekend. As the title sponsor this year, we are going to make this getaway unforgettable. We can already feel the energy and the excitement that the weekend will bring,” Miss Lumley said.

“Smirnoff knows all too well about creating great times for its consumers, its signature events speak for themselves. With our increased involvement this dream weekend is going to be the best weekend getaway and we are quite proud of this partnership,” she added.

Like last year, Miss Lumley reiterated the importance of partying responsibly and said that this would be incorporated into every part of the weekend.

“Last year we boasted a clean record for the weekend, no incidents, no problems. This year we intend to do the same because we recognise the importance of not only playing and partying hard but also playing and partying safely and responsibly,” she ended.

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