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Swizz Beatz Goes 'Green' For Gap

Swizz Beatz is among various artists who were picked up by clothing giant GAP for its new viral “Sound of Color” ad campaign which asked musicians to write a song inspired by a specific hue.

According to Billboard, the songs will be turned into music videos by rising commercial and music video directors and made available for streaming and downloading at soundofcolor.com beginning February 15th.

The artists, which also include The Raveonettes, Dntel, The Blakes and Marié Digby, will retain the rights to their songs for their own use on future albums after 30 days.

Swizz revealed that he chose to right a song about the color “Green” which he says will also be getting attention after its commercial run.

“I didn’t want to do a song I wasn’t comfortable giving to the DJs,” Swizz said “I took the approach of, ‘How would I use green in a painting without making green the main ingredient, and use it in the slickest way?”

As reported earlier, Swizz is working on various projects including DMX’s upcoming double album and the fifth installment from the Ruff Ryder compilation series. He will also be featured on upcoming albums from Lil Wayne ONG> (The Carter III), 50 Cent (Before I Self Destruct), G-Unit (Lock And Load) , Fat Joe (The Elephant In The Room), N.E.R.D (N.3.R.D) and Macy Gray.

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