This week, Beyoncé Knowles will stage a takeover of MTV Networks with the multiplatform release of the highly anticipated videos “Single Ladies†and “If I Were A Boy†from her forthcoming album. MTVN is pulling out all the stops for one of the most recognizable artists of our time by highlighting the video across our networks.
Premiere information for “Single Ladies†and “If I Were A Boy†includes:
o “Single Ladies†will make its MTV debut on Monday night as the credits roll on the 9:30 ET/PT episode of “The Hills,†just before tonight’s new episode (10:00pm ET/PT) makes its debut. The episode is appropriately themed, as it involves an old flame that regrets ending a relationship
o MTV Jams has determined that “Single Ladies†and “If I Were A Boy†will be given the honor of being named the “Jam Of The Week†this week, meaning viewers will have a chance to catch the videos every hour this week.
o If MTV and MTV Jams wasn’t enough, MTV HITS, MTV TR3S, MTV2 and LOGO will spin the “Single Ladies†and “If I Were A Boy†videos throughout the week.
o MTV Hits will go through the “hits,†as decided by Beyoncé. Beginning at 3:00pm ET/PT today, MTV Hits will show Beyoncé’s Artist Collection, which includes videos that reign supreme for her. The countdown special shares videos that inspire and entertain the superstar.
o The web will also be ablaze with Beyoncé when she dominates the Rhapsody, MTV.com and MTV2.com home pages. These sites will be the headquarters for the “Single Ladies†video before and after the premiere, with additional coverage on MTV’s Buzzworthy blog and elsewhere on MTV.com.
Just a year after her last appearance, Beyoncé will drop by the MTV studio on Tuesday, October 14th to premiere the two videos for the last time on Total Request Live. During the show, Beyoncé will discuss her latest project and give fans a look at what they can expect from her in the near future.
Source: RapWeekly
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